Define morality. Why morality is importanance for business?

(25).    ‰bwZKZvi msÁv w`b| †Kb ˆbwZKZv e¨emv‡q AZ¨š— ¸i“Z¡c~Y©?

 ‰bwZKZv

-   Bs‡iwR ÔEthicsÕ k‡ãi evsjv AvwfavwbK A_© n‡jv Ô‰bwZKZvÕ| mvaviY A‡_©, ˆbwZKZv kãwUi Øviv †evSvq b¨vq-Ab¨vq wePvi msµvš— bxwZ ev g~j¨‡eva|

-   A_©vr ˆbwZKZv Ggb KZK¸‡jv bxwZ ev g~j¨‡ev‡ai mgwó hv †Kvb e¨w³ ev †Mvôxi AvPiY‡K wbqš¿Y K‡i|

-   ‰bwZK g~j¨‡eva e¨w³ ev †Mvôx‡K b¨vq-Ab¨vq, fv‡jv-g›` wePvi K‡i e¨envwiK †¶‡Î mr AvPi‡Y cÖe„Ë K‡i|

wnmveweÁvb Ges ˆbwZKZv

-   wnmveweÁv‡bi D‡Ïk¨vewj mdj Kivi Rb¨ †h mKj †gŠwjK aviYvmg~n wnmve cÖwµqvq cÖ‡qvM Kiv nq ZvB wnmveweÁv‡bi ˆbwZKZv|

-   wnmveweÁv‡bi ˆbwZKZv †h mKj wel‡qi m‡½ RwoZ wb‡P †m¸‡jv Av‡jvPbv Kiv n‡jv t

                                      (i).     ag©xq Abykvmb t m„wóKZ©vi m„ó m¤ú‡`i h_vh_ e¨envi I Avw_©K Kg©Kv‡Êi wnmve ivLv ag©xq KZ©e¨| Avi wnmveweÁvb Zv cvj‡b Aby‡cÖiYv †`q|

                                    (ii).     ‰bwZK PwiÎ MVb t h_v_© Kvh© m¤úv`b Kiv GKRb e¨w³i ev `‡ji ˆbwZK Pwi‡Îi cÖKvk, Avi wnmve m‡PZbZv G PwiÎ MV‡b we‡klfv‡e mnvqZv K‡i|                                                                                                                                                                                                                    

                                 (iii).     AcPq †iva t ÒAvq ey‡S e¨q K‡ivÓ- G g~j¨‡eva‡K wnmveweÁvb mdjZv w`‡q‡Q|

                                 (iv).     AvZ¥wek¦vm I AvZ¥m‡PZbZv t wnmve m‡PZbZv gvbyl‡K AvZ¥wek¦vmx I AvZ¥wbf©ikxj Ki‡Z mnvqZv K‡i|

                                    (v).     FY cwi‡kv‡a DØy×KiY t wnmveweÁvb FY MÖnY I cwi‡kv‡ai Ae¯’v Ávc‡b mnvqZv K‡i, d‡j FY MÖnY I cwi‡kva Kiv mnR nq|

                                 (vi).     Aciva I `yb©xwZ n«vm t wbix¶v wnmveweÁvb Aciva I `yb©xwZ wPwýZ Ki‡Z mnvqZv K‡i|

-   AZGe, wnmveweÁvb e¨w³, mvgvwRK I ag©xq †¶‡Î ˆbwZKZv m„wó‡Z mnvqZv K‡i|

(26).          Avw_©K weeiYx I Avw_©K weeiYx we‡k­lY ej‡Z Kx eySvq? Avw_©K weeiYx we‡k­l‡Yi D‡Ïk¨mg~n Av‡jvPbv Ki“b|

Avw_©K weeiYx

- Kvievi cÖwZôv‡bi cwiPvjbvi mv‡_ RwoZ e¨w³MY D³ Kviev‡ii mv‡_ mswk­ó wewfbœ Z_¨ e¨enviKvix‡`i mš‘wó jv‡fi D‡Ï‡k¨ wnmvemsµvš— †h weeiYx ˆZwi K‡ib Zv‡K Avw_©K weeiYx ejv nq|

                                                                                              

-   Ab¨fv‡e ejv hvq, weÁvbm¤§Z Dcv‡q cÖ‡qvRbxq AvBbMZ wewaweavb †g‡b miKvwi wewfbœ wbqvgK ms¯’v I e¨enviKvix‡`i eûgyLx cÖ‡qvRbxqZvi w`‡K j¶¨ †i‡L Kviev‡ii †h wnmve ev weeiYx cÖ¯‘Z Kiv nq Zv‡K Avw_©K weeiYx e‡j|

Avw_©K weeiYx we‡k­lb

-   Avw_©K weeiYx we‡k­lY ej‡Z Avw_©K weeiYx¸‡jvi g‡a¨ mwbœ‡ewkZ Avw_©K Z‡_¨i we¯—…Zfv‡e mgv‡jvPbv mnKv‡i cix¶v Kivi cÖwµqv‡K †evSvq|

-   myZivs Avw_©K weeiYx we‡k­l‡Yi A_© n‡jv DØ„ËcÎ I Av‡qi weeiYx‡Z mwbœ‡ewkZ Z‡_¨i Ggbfv‡e e¨envi Kiv hv‡Z wbw`©ó cÖwZôv‡bi gybvdv AR©‡bi ¶gZv I Avw_©K Ae¯’vi cwic~Y© wPÎ cvIqv hvq|

-   Ab¨fv‡e ejv hvq, Avq weeiYx (µq-weµq I jvf-¶wZ wnmve) Ges DØ„Ëc‡Îi Aš—wb©wnZ Z_¨ e¨enviKvix‡`i cÖ‡qvRb Abyhvqx Dc¯’vcb Kiv‡KB Avw_©K weeiYx we‡k­lY e‡j|

Avw_©K weeiYx we‡k­l‡bi D‡Ïk¨mg~n

Avw_©K weeiYx we‡k­l‡Yi g~j D‡Ïk¨¸‡jv wbgœiƒc t

                               (i).      e¨emv‡qi ¯^í‡gqv`x FY MÖnY ¶gZv Z_v Zvij¨ KvVv‡gv m¤ú‡K© AewnZ Kiv|

                             (ii).      cÖwZôv‡bi jvf-¶wZ AR©b ¶gZv ch©v‡jvPbv Kiv|

                          (iii).      e¨emvq cÖwZôv‡bi `xN©‡gqv`x Avw_©K m”QjZv m¤ú‡K© ¯úó aviYv cvIqv hvq|

                          (iv).      cÖwZôv‡bi m¤ú‡`i mبenvi I Kvg¨ e¨envi m¤ú‡K© we‡k­lY Kiv|

                             (v).      cÖwZôv‡bi µg Dbœqb, AMÖMwZ, cÖwZ‡hvMx‡`i Ae¯’v‡bi mv‡_ wb‡R‡`i Ae¯’v‡bi Zzjbvg~jK we‡k­lY Kiv|

                          (vi).      ‡kqvi cÖwZ DcvR©b nvi, †kqv‡ii evRvi g~j¨, wewb‡qvMKvix‡`i mš‘wó, jvfRbK wewb‡qvM cwi‡ek BZ¨vw`i Av‡jv‡K cÖwZôv‡bi mvwe©K Ae¯’v g~j¨vqb Kiv|

                        (vii).      cwieZ©bkxj Ae¯’vi mv‡_ e¨e¯’vcbvi mvgÄm¨ eRvq ivLvi ¶gZv wePvi Kiv|