Wants: Want may be defined as an insatiable desire or need
by human beings to own goods or services that give satisfaction. The basic
needs of man include; food, housing and clothing. Human needs are many.
They include
tangible goods like houses, cars, chairs, television set, radio, etc. while the
others are in form of services, e.g. tailoring, carpentary, medical, etc. Human
wants and needs are many and are usually described as insatiable because the
means of satisfying them are limited or scarce.
Scarcity: Scarcity can be defined as a
situation in which human wants are greater than the capacity of available
resources to provide for those wants. In other words, it means that people want
more than is available. Economic resources are limited, but human needs and
wants are infinite. Indeed the development of society can be described as the
uncovering of new wants and needs - which producers attempt to supply by using
the available factors of production.
Making
choices Because of scarcity, choices have to be made on a daily basis by all
consumers, firms and governments.
Q8. Discuss the importance of
multiplicity of wants and scarcity of resources in the study of Economics
(Nov’08 and Nov’11).
Q9. How does a private sector firm
maximize its profits (Nov’08, Nov’09, May’07, and May’08)?
In
economics, profit maximization is the short run or long run process by which a
firm determines the price and output level that returns the greatest profit.
There are several approaches to this problem. The total revenue–total cost
perspective relies on the fact that profit equals revenue minus cost and
focuses on maximizing this difference, and the marginal revenue–marginal cost
perspective is based on the fact that total profit reaches its maximum point
where marginal revenue equals marginal cost.
The
proprietors of those private firms, treat their staff professionally Provide a
conductive working environments for their staff to work in comfort. Regard
their marketing departments and their sales persons as important personnel, to
bring in business for the various departments of their firms to process and
turn those business and services into finished goods or services to sell or
provide to their customers so that profits can be made.
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